Storefronts and Home Improvement Services - Confluence Local Marketing

What is Location SEO?

Optimize Your Investment with Local SEO for Businesses in Specific Locations. Ideal for Storefronts and Home Improvement Services.

Let us help you dominate online!

SEO Services for Local Businesses

  • Local SEO ensures that your business appears in prime positions when it matters most – the coveted "money spot."


This strategy allows you to reach potential customers beyond your primary office or business location. Your business will feature prominently on various platforms, including Google Search results, reviews, map apps, in-car navigation systems, voice search devices like Alexa, Google Home, and Siri, business directories, Google My Business, and more.

SEO Services - Confluence Local Marketing
Enhancing Local Search Queries with Optimization - Confluence Local Marketing

Enhancing Local Search Queries with Optimization

Neglecting the importance of focusing on local search means potential revenue slips through your fingers.

  • Take note of these figures:
  • Nearly half of all Google searches are seeking local information
  • An overwhelming 92% of searchers choose businesses displayed on the first page of local search results
  • 88% of individuals looking for local businesses on their mobile devices either contact or physically visit the business within 24 hours.

Local Search Engine Optimization

Local search is pivotal for your customers to discover your business. However, if you don’t appear on the first page of the search engine results page (SERP), you run the risk of being overlooked. Given that local search queries are closely linked to a higher likelihood of purchase, neglecting this audience can be a costly mistake.


This is why it’s crucial to prioritize a robust local SEO strategy. For those unfamiliar, local search engine optimization is a specialized form of SEO that focuses on optimizing your online presence for local searches. These searches typically contain location-specific terms like “near me” or mention a city, zip code, or street name.


Both your website and local SEO efforts should aim to enhance your map rankings.

Confluence Local Marketing

Get Found Online!

Enter a Business Name and Zip Code

Local Search Engine Optimization

Local search is how your customers find you — but if you’re not on the first page of the SERP, you’re out of luck. And since local search queries correlate with higher purchase intent, this audience is a costly one to miss out on.


That’s why investing in a strong local SEO strategy is key. For the uninitiated, local search engine optimization is a subset of SEO that’s focused on winning local searches. Local searches are characterized by the inclusion of “near me” terms or the name of a city, zip code, or street.


The goal of your website and Local SEO is to boost your map rankings.

Confluence Local Marketing

Get Found Online!

Enter a Business Name and Zip Code

Tracking Google Maps City Rankings Across Multiple Locations

Numerous enterprises solely exist at their brick-and-mortar establishment. Stray a couple of blocks, and you'll disappear. Engage with a broader customer base beyond your primary office or store location. Receive competitor analysis and foundational map data.

Tracking Google Maps City Rankings Across Multiple Locations - Confluence Local Marketing

Convert Searchers into Customers with LOCAL SEO

Google My Business and Local SEO are crucial components of a thriving local marketing plan; however, many businesses aren't capitalizing on their benefits. With our Confluence Local Marketing Google My Business Management Service, you can harness the potential of GMB and API integration to enhance your listings with high-ranking images that attract new leads and transform searchers into loyal customers.

Local SEO efforts - Confluence Local Marketing

Our Local SEO efforts will:


  • Amplify your presence on Google
  • Enhance listing engagement
  • Increase phone calls, bookings, and website visits
  • Boost your competitive advantage
  • Positively impact your local rankings
  • Increase your reviews

Attract More Customer

Your Google My Business listing is the initial point of contact for potential customers searching on Google. Stand out from the crowd by capturing attention, making an impact, and persuading individuals to select your business from search results with the aid of our skilled expertise.

Capture Attention for Your Listing


Choosing the ideal primary category plays a crucial role in boosting your ranking. We will enhance your Business Profile with top categories, attributes, tailored descriptions, accurate map pin placement, and beyond. From essential aspects to intricate details, our team has everything covered.

Utilize Features for Enhanced Positioning


Savvily handle all Google My Business features to construct a robust profile that grants you a competitive advantage and elevates the visibility of your business in search results. Regularly leveraging all accessible features will heighten business owner and user engagement, ultimately bolstering your rankings.

Engage with Your Customers


Demonstrate attentiveness and empathy to your customers and foster strong relationships by allowing our team to handle review responses and inquiries on your behalf. We will assist you in managing your reputation effectively and collaborate with you to transform negative feedback into opportunities that enhance your brand.

Your GMB listing is the first thing a potential customer sees when they search on Google. Don’t get lost in the pack. Command attention, get noticed, and compel people to choose your business from search results with our expert help.

Google My Business listing - Confluence Local Marketing

Google’s new feature “SWIS” lets searchers browse inventory and literally see what’s in your stores by integrating your live inventory into your Google My Business profile. It’s a robust E-Commerce site built right into Google Search at the individual store level!


Make no mistake, this program is how Google is equipping local merchants with the power to compete against and beat Amazon.

Features and Benefits


Capitalize on Micro Moments - Confluence Local Marketing

Capitalize on Micro Moments

Whether customers perform Brand, Discovery, or Direct searches, your products are displayed to the millions of searchers on Surfaces Across Google. With Google SWIS enabled even obscure inventory gets your store to show up, increasing visibility 100 fold.

Live Inventory on GMB - Confluence Local Marketing

Live Inventory on GMB

We are a trusted Google partner and 1 of only 4 US partners that can provide instant store verification. Our connection with over 50 POS providers allows us to sync your in-store inventory directly to your Google My Business profile.

Global Coverage

We work with over 200 brands in sporting goods, optical, footwear, furniture, baby, toy, electronics, and more. We service over 8,000 retailers globally.

Works with Multi-Location Businesses - Confluence Local Marketing

Works with Multi-Location Businesses

From small businesses to large brands, SWIS puts your products directly in front of searchers who are ready to buy now.

How SWIS (See What's In Store) Works

Connecting your live inventory to your GMB listing puts your product in front of the milions of shoppers on Surfaces Across Google. Your products will appear in listings on the Google Shopping Tab, Google Search, Google Maps, Google My Business, Google Images, and Google Lens.

Activate SWIS

More Benefits

Take advantage of the robust E-Commerce site built right into Google Search:

Buy and Pickup in Store - Confluence Local Marketing

Buy and Pickup in Store:

Searchers can purchase products and pickup in store.

Google My Business - Confluence Local Marketing

Google My Business:

Attach products to your Google My Business profile to enable shoppers to browse your in-stock inventory.

Google Shopping Listings - Confluence Local Marketing

Google Shopping Listings:

Your products are eligible to show in unpaid, organically ranked listings on the Google Shopping tab.

Google Search - Confluence Local Marketing

Google Search:

Google will display your product images and information in listings at the top of the SERP.

Google Maps - Confluence Local Marketing

Google Maps:

Searchers on Google Maps will see your store listing in search results for products in your inventory.

Google Images - Confluence Local Marketing

Google Images:

Your product images will feature price, availability, ratings and more in listings displayed on Google Images.

Target COMPETITORS' LOCATIONS or Specific Neighborhoods

SEO Conquesting targets specific Geolocations on a map.  Competitors Locations - Or Near Me Searches.

 

What is GPS SEO Conquesting?


GPS Conquesting (or GEO SEO Conquesting) is a disruptor to traditional advertising. The way small businesses market to local consumers has changed. GPS Conquesting is essentially using the location services to deliver SEO content based on mobile and desktop location  searches. 

Target COMPETITORS' LOCATIONS - Confluence Local Marketing

POWERFUL Reporting Proven Results!

Location SEO works for specific cities and metros using location pages!


Explosive results in traffic:


  • Foot Visitors
  • Leads
  • Phone calls
  • Web visits
  • Increased Revenue
  • Impressions and clicks

As mentioned above, 46% of all Google searches are looking for local information. If you’re not creating local content on your website, you’re missing out on a major opportunity to appear in these search results.


A best practice is to create location pages for each town, country, and region that you serve. When someone searches “best auto repair in Chicago,” you’ll have a much easier time showing up in the results if you have a page for this location that mentions Chicago in key areas like the title tags, meta description, H1s, body copy, URLs, and image alt tags.


Of course, you shouldn’t create identical location pages with the location name switched out — Google will recognize this as duplicate content and it will harm your rankings. Instead, you hire us to take the time to provide real, valuable information specific to each location. This includes location-specific testimonials, case studies, schema, and FAQs.

Get Online Reviews

Your reviews greatly impact how Google, Map Apps, Car Navigation and voice search promote your business.

  • Get reviews on Yelp, Google,
  • Tripadvisor and more.
  • We respond to your reviews
  • Promote Your Reviews across the web, Cross pollinate reviews to website, YouTube, Facebook, GMB posts, and your webform.
  • Collect Reviews with Reptext Review Page

What's Your Reputation Score?

Find Out Instantly!

Try It FREE!
Get Online Reviews - Confluence Local Marketing
Share by: