This strategy allows you to reach potential customers beyond your primary office or business location. Your business will feature prominently on various platforms, including Google Search results, reviews, map apps, in-car navigation systems, voice search devices like Alexa, Google Home, and Siri, business directories, Google My Business, and more.
Neglecting the importance of focusing on local search means potential revenue slips through your fingers.
Local search is pivotal for your customers to discover your business. However, if you don’t appear on the first page of the search engine results page (SERP), you run the risk of being overlooked. Given that local search queries are closely linked to a higher likelihood of purchase, neglecting this audience can be a costly mistake.
This is why it’s crucial to prioritize a robust local SEO strategy. For those unfamiliar, local search engine optimization is a specialized form of SEO that focuses on optimizing your online presence for local searches. These searches typically contain location-specific terms like “near me” or mention a city, zip code, or street name.
Both your website and local SEO efforts should aim to enhance your map rankings.
Local search is how your customers find you — but if you’re not on the first page of the SERP, you’re out of luck. And since local search queries correlate with higher purchase intent, this audience is a costly one to miss out on.
That’s why investing in a strong local SEO strategy is key. For the uninitiated, local search engine optimization is a subset of SEO that’s focused on winning local searches. Local searches are characterized by the inclusion of “near me” terms or the name of a city, zip code, or street.
The goal of your website and Local SEO is to boost your map rankings.
Numerous enterprises solely exist at their brick-and-mortar establishment. Stray a couple of blocks, and you'll disappear. Engage with a broader customer base beyond your primary office or store location. Receive competitor analysis and foundational map data.
Google My Business and Local SEO are crucial components of a thriving local marketing plan; however, many businesses aren't capitalizing on their benefits. With our Confluence Local Marketing Google My Business Management Service, you can harness the potential of GMB and API integration to enhance your listings with high-ranking images that attract new leads and transform searchers into loyal customers.
Your Google My Business listing is the initial point of contact for potential customers searching on Google. Stand out from the crowd by capturing attention, making an impact, and persuading individuals to select your business from search results with the aid of our skilled expertise.
Capture Attention for Your Listing
Choosing the ideal primary category plays a crucial role in boosting your ranking. We will enhance your Business Profile with top categories, attributes, tailored descriptions, accurate map pin placement, and beyond. From essential aspects to intricate details, our team has everything covered.
Utilize Features for Enhanced Positioning
Savvily handle all Google My Business features to construct a robust profile that grants you a competitive advantage and elevates the visibility of your business in search results. Regularly leveraging all accessible features will heighten business owner and user engagement, ultimately bolstering your rankings.
Engage with Your Customers
Demonstrate attentiveness and empathy to your customers and foster strong relationships by allowing our team to handle review responses and inquiries on your behalf. We will assist you in managing your reputation effectively and collaborate with you to transform negative feedback into opportunities that enhance your brand.
Your GMB listing is the first thing a potential customer sees when they search on Google. Don’t get lost in the pack. Command attention, get noticed, and compel people to choose your business from search results with our expert help.
Google’s new feature “SWIS” lets searchers browse inventory and literally see what’s in your stores by integrating your live inventory into your Google My Business profile. It’s a robust E-Commerce site built right into Google Search at the individual store level!
Make no mistake, this program is how Google is equipping local merchants with the power to compete against and beat Amazon.
Capitalize on Micro Moments
Whether customers perform Brand, Discovery, or Direct searches, your products are displayed to the millions of searchers on Surfaces Across Google. With Google SWIS enabled even obscure inventory gets your store to show up, increasing visibility 100 fold.
Live Inventory on GMB
We are a trusted Google partner and 1 of only 4 US partners that can provide instant store verification. Our connection with over 50 POS providers allows us to sync your in-store inventory directly to your Google My Business profile.
Works with Multi-Location Businesses
From small businesses to large brands, SWIS puts your products directly in front of searchers who are ready to buy now.
Connecting your live inventory to your GMB listing puts your product in front of the milions of shoppers on Surfaces Across Google. Your products will appear in listings on the Google Shopping Tab, Google Search, Google Maps, Google My Business, Google Images, and Google Lens.
Take advantage of the robust E-Commerce site built right into Google Search:
Buy and Pickup in Store:
Searchers can purchase products and pickup in store.
Google My Business:
Attach products to your Google My Business profile to enable shoppers to browse your in-stock inventory.
Google Shopping Listings:
Your products are eligible to show in unpaid, organically ranked listings on the Google Shopping tab.
Google Search:
Google will display your product images and information in listings at the top of the SERP.
Google Maps:
Searchers on Google Maps will see your store listing in search results for products in your inventory.
Google Images:
Your product images will feature price, availability, ratings and more in listings displayed on Google Images.
SEO Conquesting targets specific Geolocations on a map. Competitors Locations - Or Near Me Searches.
What is GPS SEO Conquesting?
GPS Conquesting (or GEO SEO Conquesting) is a disruptor to traditional advertising. The way small businesses market to local consumers has changed. GPS Conquesting is essentially using the location services to deliver SEO content based on mobile and desktop location searches.
As mentioned above, 46% of all Google searches are looking for local information. If you’re not creating local content on your website, you’re missing out on a major opportunity to appear in these search results.
A best practice is to create location pages for each town, country, and region that you serve. When someone searches “best auto repair in Chicago,” you’ll have a much easier time showing up in the results if you have a page for this location that mentions Chicago in key areas like the title tags, meta description, H1s, body copy, URLs, and image alt tags.
Of course, you shouldn’t create identical location pages with the location name switched out — Google will recognize this as duplicate content and it will harm your rankings. Instead, you hire us to take the time to provide real, valuable information specific to each location. This includes location-specific testimonials, case studies, schema, and FAQs.
Companies around the U.S.A use Confluence Local Marketing to manage their marketing, reputation, Schema, social media, and SEO.
© 2024 All Rights Reserved
Confluence Local Marketing
All Rights Reserved | Confluence Local Marketing | Privacy Policy | Terms of Use | Careers | Ad Policy