Local SEO refers to your business rankings showing up when it counts. "The money spot".
Connect to new customers who are located outside your main office or business location.
When you don’t prioritize local search, you’re leaving revenue on the table.
Consider these statistics:
Local search is how your customers find you — but if you’re not on the first page of the SERP, you’re out of luck. And since local search queries correlate with higher purchase intent, this audience is a costly one to miss out on.
That’s why investing in a strong local SEO strategy is key. For the uninitiated, local search engine optimization is a subset of SEO that’s focused on winning local searches. Local searches are characterized by the inclusion of “near me” terms or the name of a city, zip code, or street.
The goal of your website and Local SEO is to boost your map rankings.
Local search is how your customers find you — but if you’re not on the first page of the SERP, you’re out of luck. And since local search queries correlate with higher purchase intent, this audience is a costly one to miss out on.
That’s why investing in a strong local SEO strategy is key. For the uninitiated, local search engine optimization is a subset of SEO that’s focused on winning local searches. Local searches are characterized by the inclusion of “near me” terms or the name of a city, zip code, or street.
The goal of your website and Local SEO is to boost your map rankings.
Google My Business and Local SEO is essential to a successful local marketing strategy, unfortunately most businesses are missing out. With Confluence Local Marketing Google My Business Management Service, you’ll unlock the power of GMB and API integration that optimizes your listings with images that rank high on search engines and helps capture new leads, and convert searchers into customers.
Your GMB listing is the first thing a potential customer sees when they search on Google. Don’t get lost in the pack. Command attention, get noticed, and compel people to choose your business from search results with our expert help.
Get Your Listing Noticed
Selecting the perfect primary category is a key element in your ability to rank. We’ll optimize your Business Profile with the best categories, attributes, custom description, precise map pin location, and more. From the major details to the finer points, our team has you covered.
Leverage Features For Better Positioning
Strategically manage all GMB features to build a strong profile that gives you a competitive edge, and makes your business more prominent in search results. Consistently using all available features increases business owner and user engagement, which positively affects rankings.
Connect With Your Customers
Show customers that you’re listening, that you care, and create positive relationships by having our team respond to reviews and questions for you. We’ll help you stay on top of your reputation and work with you to turn negative reviews into a positive for your brand.
Your GMB listing is the first thing a potential customer sees when they search on Google. Don’t get lost in the pack. Command attention, get noticed, and compel people to choose your business from search results with our expert help.
Empowering Local Businesses.
Hundreds of millions of consumers initiate shopping-related searches on Google every day. Now you can capitalize on these “micro moments” with See What’s In Store (SWIS) across all of Google Surfaces. By activating live inventory, Google promotes your products on Google Search, Google Images, Google Shopping, Google My Business, and Google Lens.
Google’s new feature “SWIS” lets searchers browse inventory and literally see what’s in your stores by integrating your live inventory into your Google My Business profile. It’s a robust E-Commerce site built right into Google Search at the individual store level!
Make no mistake, this program is how Google is equipping local merchants with the power to compete against and beat Amazon.
Capitalize on Micro Moments
Whether customers perform Brand, Discovery, or Direct searches, your products are displayed to the millions of searchers on Surfaces Across Google. With Google SWIS enabled even obscure inventory gets your store to show up, increasing visibility 100 fold.
Live Inventory on GMB
We are a trusted Google partner and 1 of only 4 US partners that can provide instant store verification. Our connection with over 50 POS providers allows us to sync your in-store inventory directly to your Google My Business profile.
Global Coverage
We work with over 200 brands in sporting goods, optical, footwear, furniture, baby, toy, electronics, and more. We service over 8,000 retailers globally.
Works with Multi-Location Businesses
From small businesses to large brands, SWIS puts your products directly in front of searchers who are ready to buy now.
Connecting your live inventory to your GMB listing puts your product in front of the milions of shoppers on Surfaces Across Google. Your products will appear in listings on the Google Shopping Tab, Google Search, Google Maps, Google My Business, Google Images, and Google Lens.
Take advantage of the robust E-Commerce site built right into Google Search:
Buy and Pickup in Store:
Searchers can purchase products and pickup in store.
Google My Business:
Attach products to your Google My Business profile to enable shoppers to browse your in-stock inventory.
Google Shopping Listings:
Your products are eligible to show in unpaid, organically ranked listings on the Google Shopping tab.
Google Search:
Google will display your product images and information in listings at the top of the SERP.
Google Maps:
Searchers on Google Maps will see your store listing in search results for products in your inventory.
Google Images:
Your product images will feature price, availability, ratings and more in listings displayed on Google Images.
SEO Conquesting targets specific Geolocations on a map. Competitors Locations - Or Near Me Searches.
What is GPS SEO Conquesting?
GPS Conquesting (or GEO SEO Conquesting) is a disruptor to traditional advertising. The way small businesses market to local consumers has changed. GPS Conquesting is essentially using the location services to deliver SEO content based on mobile and desktop location searches.
As mentioned above, 46% of all Google searches are looking for local information. If you’re not creating local content on your website, you’re missing out on a major opportunity to appear in these search results.
A best practice is to create location pages for each town, country, and region that you serve. When someone searches “best auto repair in Chicago,” you’ll have a much easier time showing up in the results if you have a page for this location that mentions Chicago in key areas like the title tags, meta description, H1s, body copy, URLs, and image alt tags.
Of course, you shouldn’t create identical location pages with the location name switched out — Google will recognize this as duplicate content and it will harm your rankings. Instead, you hire us to take the time to provide real, valuable information specific to each location. This includes location-specific testimonials, case studies, schema, and FAQs.
Companies around the U.S.A use Confluence Local Marketing to manage their marketing, reputation, Schema, social media, and SEO.
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